A SPECIAL REPORT: SENIORS
ADVERTISING: What good is voting power if politicians don’t recognize it? . . . To make sure they do, John Kumbera, chief of the county’s senior citizen advisory committee, sent them letters suggesting that older voters are more powerful than they seem. A quarter of the county’s registered voters are 60 or older, but they cast nearly half the votes in the last general election. . . . “It was no veiled threat or anything,†he says. “We wanted to let them know that we’re loyal.â€
Older Voters
Percentage of Orange County voters in recent elections who were 60 and older:
Jail sales tax referendum (5/91): 49%
Gubernatorial election (11/90): 30%
Gubernatorial primary (6/90): 40%
Transportation sales tax referendum (11/89): 41%
Source: Political Data Inc.
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