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Heady Sales: Coors Brewing Co. of Colorado has been so successful in four markets outside the United States that it plans to expand into two more but won’t say which. Coors (in a tie with Heineken) holds 20% of the Japanese import market, 5% of the market in Canada, 25% in Bermuda and 19% in the Virgin Islands, where the company introduced its product only eight months ago. The popularity of lighter beers in England and the evolving free-trade agreement between the United States and Mexico would seem to put those two countries high on Coors’ list for sales. Rocky Mountain News
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