SHORT TAKES : New Look Gives ‘Today’ a Boost
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WASHINGTON — The first week of the new-old look on “Today” may have snapped the NBC show out of a near-record slump but it didn’t have fans lining up at the Nielsen box office in particularly greater numbers.
For the week ending June 15, ABC’s “Good Morning America” got a 4.0 rating with a 21% audience share, compared with a 3.3-17 for “Today” and a 2.3-11 for “CBS This Morning.”
The debuts of former co-host Joe Garagiola as a third anchor and Faith Daniels as the news anchor apparently accounted for an increase of two-tenths of a ratings point (about 184,000 homes according to Nielsen figures) in the “Today” audience from the 3.1 registered each of the previous two weeks--the show’s lowest since August, 1983.
“Good Morning America” won the morning race for the 24th week in a row.
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