Foreign-Film Phobia

In reference to Andrea Miller’s March 11 letter, in which she says if our company’s theaters charged less for tickets, more students would discover the joys of foreign films:

She is the rare young person who discovered foreign cinema in the late 1980s. If price were truly a problem, wouldn’t it also keep today’s students from returning to see numerous repeat showing of Hollywood blockbusters at $7 plus parking?

Landmark Theatres does encourage students and anyone else who can’t afford our standard admission price, through various discount policies. At most of our theaters, a “discount card” is available to everyone. At the few locations where our management arrangement prevents us from offering such a card, we provide daily half-price bargain shows.

We look forward to Andrea Miller’s help in getting students to:

1. Overcome peer pressure that directs them to the hottest new blockbusters.

2. Reverse the trend away from reading.

3. Not be preconditioned to think that a subtitled movie must always be a deep intellectual exercise (though that’s OK too).

GARY MEYER

Landmark Theatres

Los Angeles