ABC’s Latino Strategy
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Puig writes that “Galavision, which owns KWHY, agreed to carry them (ABC commercials designed to attract Latino viewers to the network’s programs).”
KWHY-TV is solely owned by Harriscope of Los Angeles Inc.; Galavision is simply a source for Spanish-language programming to KWHY-TV.
RICHARD W. JOLLIFFE
General Manager, KWHY-TV
Los Angeles
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