TV & VIDEO - Feb. 21, 1989

Pepsi-Cola Co. will air what it calls the first Spanish-language commercial on U.S. network television--without subtitles or dubbing--during Wednesday’s Grammy Awards broadcast on CBS, the company announced Monday. The spot will feature Puerto Rican singer Chayanne, 20, who gained attention as a member of the group Los Chicos and who topped the Latin chart in the United States in 1985 with his album “Sangre Latina.� “Our international experience with English-speaking superstars like Michael Jackson and Tina Turner has proven that music has universal appeal and bridges language and cultural differences,� Alan Pottasch, a Pepsi senior vice president, told United Press International. The commercial, filmed in Chile, features Chayanne’s single, “Este Ritmo Se Baila Asi� (“You Dance That Rhythm Like This�) from his current album, “Chayanne.� Pottasch said the commercial would air following a Grammy show segment in which Linda Ronstadt sings in Spanish.