On the Scent of a New Scent
Giorgio’s Fred Hayman will soon relinquish his yellow-and-white stripes, his Giorgio name and even his first-born scent. They all belong to Avon now. But the man who put Beverly Hills on the map, aromatically speaking, says he’ll start all over again. Listen visited with Hayman and his faithful canine companion, Fawn, the other day. We learned that the irrepressible entrepreneur will give a new look and a new name to his Rodeo Drive shop--though he hasn’t yet decided what they’ll be. “Maybe I’ll just call it Fred Hayman’s,†he said. He’ll also develop “another major fragrance†for men and women, along with signature luggage, handbags and accessories. All these, he hopes, will be kept “very special and exclusive,†only for shop regulars and the 80,000 customers on his mailing list. Hayman, we’re happy to report, seems delighted to be “starting fresh.†And why wouldn’t he be? The success of 26-year-old Giorgio (the shop) and 6-year-old Giorgio (the fragrance) has left him on very firm financial ground, not to mention the fact that Hayman owns the Rodeo Drive ground on which his store sits.
Baby Moonlighter
“Moonlighting’s†Miss DiPesto (Allyce Beasley) made an appearance at the Allen Edwards salon the other day. But at first Listen didn’t recognize her, what with her usually full, frizzled coif soaking wet, and the fact that she’s about to have a baby. Then, she spoke. Turns out the Miss DiPesto baby talk she talks on the show is real. We overheard her give her opinion on whether her hair stylist, Rona Kern, ought to change from blond to red. “You could change, but it looks very nice this way too,†said Beasley, who plans to keep her own hair dark brown.
Come Blow Your Hair
Herb Alpert needed a haircut, so he had his secretary call Juan Juan, a new Beverly Hills salon, and ask if the hair stylist made house calls. “I don’t usually,†says Juan. “And I didn’t recognize Herb Alpert’s name either, at first.†Claiming he doesn’t believe in making a fuss over celebrities, Juan added that he agreed to Alpert’s request only when he found out how close the house is to the salon. But it was worth the trip. Since then, both Alpert’s wife and daughter had Juan do their hair, he says. And they came to the shop.
Boutique as Art Gallery
They both like clothes with personality and they aren’t keen on look-alikes. So former European model Guy Hector and his actress-wife, Brenda Vaccaro, have taken matters into their own hands. Their new boutique on Montana Avenue in Santa Monica, called Guy Hector, offers one-of-a-kind and limited-edition clothing and accessories. Hand-painted masks decorate the walls and sculptures mix nicely with the works of fashion designers, such as Douglas Ferguson and Koos van den Akker, whose prices range from $200 to $2,800. The response so far, says Hector, “has been good enough to pay the rent. Not everyone can afford the merchandise, but they like to come in and look.†That’s fine with the owners: “We want people to think of it as a gallery,†Hector tells Listen.
