U.S. Cable Households on Rise
NEW YORK — Cable television has taken over almost half the households in the United States, according to latest estimates by Nielsen Media Research.
Nielsen says in November 1986, cable was in more than 42 million households, or 48.1% of the total.
That number is up 4.1% over November 1985, an increase in one year of 2.3 million households.
The ratings research company said that of the top 50 designated market areas it measures, San Angelo, Tex., had the highest concentration of cable television, in 86.1% of its households. Second was the Santa Barbara-Santa Maria-San Luis Obispo area between Los Angeles and San Francisco, with 85.8% of its households having cable.
The lowest concentration of cable television among the top 50 markets was Topeka, Kan., with 61.1%.
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