‘Trade War’ With Japan
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Fellow Americans! Let’s not be such crybabies! Stop blaming the Japanese for our trade deficits. They’re not the problem. We are. We’re the ones buying their products that cause these deficits. And we do so because we must feel they’re building “better mousetraps.”
By berating them we are behaving very irrationally. Japan has succeeded in penetrating the American market by catering to it. Let’s do the same by designing our export products to Japan that fit its cultural patterns. This way we’ll increase our sales to the Japanese and bring down our trade imbalance. Such a logical solution, isn’t it? Ah so!
LINCOLN LEUNG
Los Angeles
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