Facebook beats Google as most visited site in 2010

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Facebook kept a high profile in 2010.

‘The Social Network,’ a fictionalized account of the social networking site’s founding, took box offices by storm, Facebook Chief Executive Mark Zuckerberg was named Time magazine’s person of the year -- and online intelligence company Experian Hitwise reported Wednesday that Facebook was the top-visited website for 2010, beating out Google’s homepage.

It was Facebook’s first time in the top spot, according to Hitwise. The social networking site got 8.93% of all U.S. visits between January and November 2010, while Google came in second with 7.19%, followed by Yahoo Mail and YouTube. (When all Google and Facebook properties were combined, however, Google got a higher percentage of visits).

‘Facebook’ was also the most-searched term for the second year in a row, followed by ‘facebook login’ and ‘youtube.’ The analysis also found that Kim Kardashian was the top-searched person, ‘Star Wars’ the top movie search, and Lady Gaga the top music search. And, in a less-than-stellar sign for the real estate market, ‘houses for rent’ and ‘homes for rent’ topped combined searches for ‘houses for sale’ and ‘homes for sale.’

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-- Abby Sewell