Sending “bad” gift-givers to the doghouse
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Ladies, did your loved one forget to buy you diamonds for Christmas this year? JCPenney says send ‘em to the doghouse.
The department store chain recently began a viral marketing campaign that allows women to banish their significant others to an online ‘doghouse’ using their names and photos. The ‘Beware of the Doghouse’ site is intended to be a light-hearted way to ‘punish him for the thoughtless gifts he’s given you or for anything else he’s done.’
How does one get out of the doghouse? By purchasing diamond jewelry from JCPenney, of course.
The site gives tips on some of the chain’s most affordable diamond items, such as its three-stone ring and diamond studs.
Go here to throw someone in the doghouse or to see who’s already inside.
-- Andrea Chang