Gwyneth Paltrow will take her wrinkles over Botox

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Gwyneth Paltrow makes a living on creative expression, and she intends to keep her face just as animated as she ages.

Paltrow made the bold move of announcing she’ll keep her wear and tear as the years go by, avoiding more common solutions like injections -- used widely by her actress peers.

‘I’ll take my wrinkles,’ she told the March issue of Harper’s Bazaar. ‘I don’t like the Botox thing.’

It seems a rite of passage lately, women of a certain age declaring their surgical intentions (to freeze or not to freeze?), but at the very least Paltrow has some consistency: in her lifestyle empire, GOOP.

‘Everything I’ve done has been completely organic, and that’s why the brand is a strong brand, because there is no ulterior motive behind it,’ she says of the newsletter, blog and app.

GOOP often cultivates the highest-brow experiences for everything from travel and cooking to holiday rituals and Gwyn’s beloved diet cleanses. But Paltrow can’t be bought, sold or injected, it seems.

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-- Matt Donnelly
twitter.com/MattDonnelly