The Morning Fix: Icahn to roar no more. NBC’s Olympic plans.

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After the coffee. Before the countdown to Labor Day weekend starts.

The Skinny: I don’t know what we’ll do without Carl Icahn-Lions Gate stories anymore. Oh well, I’m sure the investor will be going after another entertainment company soon enough. Besides Icahn’s decision to sell his Lions Gate stock, other headlines include NBC’s Olympic plans and a tawdry story about Bill O’Reilly.

Icahn: I can’t. Carl Icahn is picking up his ball and going home. The investor said he was selling the majority of his shares in Lions Gate, the studio he had been trying to take over for three years. Icahn agreed to sell 44.2 million of his shares at $7, which is 7% less than what the stock closed at Tuesday. ‘We didn’t lose on it, but for all the effort we have made, going into another fight wasn’t worth it,’ Icahn told the Los Angeles Times of his battle for Lions Gate. Icahn is moving on to bigger fish, including a takeover effort of bleach maker Clorox. Additional coverage from The Wall Street Journal.

What’s cooking. Former Disney Studios chief Dick Cook is looking to raise $625 million to produce and distribute family films. According to Bloomberg, Cook is reaching to out to private equity firms, hedge funds and rich people. Was that who called me last night? Cook is also producing a Jackie Robinson biopic for Legendary Pictures.

Bell goes for gold. Comcast’s NBCUniversal has tapped ‘Today’ producer Jim Bell to oversee the company’s coverage of the 2012 Summer Olympics in London. Bell got his start at NBC in sports under Dick Ebersol, the legendary producer who left the network in May but is now on board as a consultant. More on NBC’s Olympic plans from the New York Times and USA Today.

Steamy TV. With a remake of ‘Charlie’s Angels’ and shows about the Playboy Club and Pan Am stewardesses (that’s what they were called back then), there will be no shortage of eye candy in the new fall TV season. The Wrap takes a look at what it has dubbed a return of ‘jiggle TV,’ a phrase that was often used to describe the shows of the 1970s when the networks figured if we were busy looking at the babes, we wouldn’t notice how tacky the shows were.

Remember that whole ‘irony is dead’ thing? The 10th anniversary of the Sept. 11 terror attacks (and I prefer ‘Sept. 11’ as opposed to ‘9/11’; we don’t write or say ‘12/7’ when referring to that infamous day, we say Dec. 7) is naturally leading to a slew of media specials looking back on that grim Tuesday and how we have changed. But has media changed? Not as much as everyone thought on Sept. 12, 2001, writes Variety columnist Brian Lowry.

Life of O’Reilly. Gawker has a scathing story that makes some pretty serious accusations about Fox News personality Bill O’Reilly. Among the highlights: O’Reilly used his clout to get police in his hometown to do favors on his behalf, including investigating an officer’s ties to the Fox host’s wife. Gawker has previously posted very negative stories about Fox News Chairman Roger Ailes. A few days before the Gawker story popped, Fox News morning show ‘Fox & Friends’ did a negative story on the site. AdWeek looks at the spat between Gawker and Fox News.

Inside the Los Angeles Times: Betsy Sharkey on ‘The Debt.’ Patrick Goldstein on cancer survivor Will Reiser’s effort get laughs from the disease in the movie ‘50/50.’

-- Joe Flint

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