Sundance 2011: The Weinstein Company adopts ‘My Idiot Brother’
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In the third major acquisition of the Sundance Film Festival, the Weinstein Co. has acquired rights to ‘My Idiot Brother,’ the Paul Rudd dramatic comedy that premiered last night in Park City, Utah.
The company has teamed with mogul Ron Burkle to make the deal. It’s the Weinstein Co.’s first buy of the festival.
Jesse Peretz’s movie centers on a goofy, overly honest man (Rudd) and his relationship with his three sisters. At the premiere last night, Rudd told The Times that he wanted to avoid the slacker stereotype.
‘There have been a lot of stoner characters in comedies, and there was a temptation to play it broad,’ he said. ‘A lot of what i was trying to do is show something else -- that if you’re willing to give a higher version of yourself, other people may step up too.’
-- Steven Zeitchik
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