Tiffany & Co. launches a new rose-colored metal collection

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Does a rose by any other name really smell just as sweet? Judging by Tiffany & Co.’s new rose tinged metal collection, Rubedo, it seems so.

Rubedo, which is made from a mix of metals with copper being the predominant alloy, has a look similar to rose gold, but is lighter in weight as well as on the wallet. The collection debuts in March to mark the jewelry company’s 175 anniversary and is priced from $200 to $8,000 and is part of the brand’s Tiffany 1837 collection, meaning signature styles such as the interlocking circles pendant and wide statement cuff are done in the Rubedo material. A limited number of Rubedo pieces will be inscribed with company founder Charles Lewis Tiffany’s signature and available only during 2012.

According to the company, the wearability of the metal is similar to sterling silver in strength, but there’s no mistaking the warm color, which is similar to rose gold -- a popular trend in fashion and jewelry, yet astronomically priced (currently around $1,700 an ounce) high even for avid gold consumers.

There are around 20 styles to choose from in the Rubedo collection and the blush tone and sleek design make the pieces easy to layer and pair with gold or silver. While Tiffany & Co. insists the metal is not a substitute for rose gold, the color, look and well, price makes us feel like Rubedo rather than rose gold isn’t such a bad thing.

Tiffany & Co. Rubedo Collection is in Tiffany & Co. stores and online at Tiffany.com now.

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-- Melissa Magsaysay