EBay’s LookBook roadshow hits the Grove
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Last week, my compatriot Emili Vesilind gave us the details on EBay’s new LookBook e-commerce site, which cleverly uses tagged, user-submitted street-style photos to suggest potential EBay purchases.
This week, the EBay road show rolled into town, first with a dinner for fashion editors, reporters and bloggers at the SLS, followed the next day by an open-to-the-public photo shoot at the Grove (the EBay folks were on hand to style and shoot the looks, and brought rolling racks and shelves of merchandise to kick-start things).
The funniest thing was that even though the shoot closed off Gilmore Lane at West 3rd Street (that’s the through street that cuts between Sur La Table and Banana Republic) for a good six hours, the good people of Los Angeles -- used to photo shoots and location filming of every stripe -- barely broke stride.
Which reminds me: Don’t think this means you can upload and tag celebrity red carpet photos, an EBay representative said that’s not allowed.
Which is fine -- at least until the Warholian prophecy comes to pass and everyone gets their 15 minutes of fame. Then what?
-- Adam Tschorn
EBay Launches LookBook,a shop-able, street-style website