Premium denim brand Hudson debuts a higher-priced collection. Are we ready?
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L.A. denim brand Hudson has always been one of the more sophisticated ‘premium’ labels -- putting more effort into its subtle design details than its trend chasing.
And now it’s vying for a bigger piece of the market with the introduction of Hudson Collection, a fashion-forward denim-and-twill line priced even higher than its signature denim line -- from $215 to $995.
$995 jeans? It’s an interesting move, considering the ongoing recession and moderating of prices on the part of Hudson’s contemporaries, including Joe’s Jeans and Seven for All Mankind. But then, nothing could keep die-hard fashion girls from buying $1,000 Balmain jeans last year -- suggesting that women just may be willing to spend big on denim with true cache.
But does Hudson -- a low-key brand in the world of high-end denim -- have enough panache to carry off the sky-high prices?
The collection is certainly trend-right. Jeans boast accents including cut-off waistbands, exposed zippers and hardware darting. There’s a cool harem pant jean (right) and a pair with zippers running up the back of each leg (left); a tough-girl take on seamed pantyhose.
The collection breaks down into four categories: Minimalist (simple, well-tailored bottoms); Resurrection (one-of-a-kind jeans that use previously damaged denim to re-engineer fabric in a patchwork fashion); DIY (offering distressed washes, rough details, cut-out waistbands and custom zippers); and Subversion (which combines military-inspired details with modern silhouettes). The collection will debut in L.A. at Barneys New York on Feb. 15.
What do you think? Are you ready to invest in high-end jeans again? What’s your price ceiling for denim? Let us know in the comments section below.
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