(Your Name Here) Stadium. Really. Millions not required
In the good old days, ballparks would named for the home team, or a geographical area, or an actual person. Then “naming rights†were invented, and teams sold them for millions.
The San Francisco Giants have won three World Series championships in this century, in a ballpark with four corporate names. The Oakland Athletics’ stadium has had six names in this century. The Miami Marlins just sold their naming rights to a company that requests you call the stadium “loanDepot park†— lower-case l, capital D, lower-case p.
Good grief.
Can we get the name of an actual person back on a ballpark? How about your name?
You can, and without an advertising budget fit for the Fortune 500. In what is being marketed as “the first time in professional baseball history that a stadium’s name will be available for auction,†the Class-A Beloit (Wis.) Snappers are putting daily naming rights up for sale. You can bid a minimum of $500, or you can secure a date for $1,000.
You’ll get stadium signs with your name, an in-game radio interview, the chance to lead the singing of “Take Me Out to the Ballgame,†and of course a “photo with team mascot Snappy.â€
In a press release, Snappers President Jeff Jurgella offered several creative naming examples. Said Jurgella: “Looking to propose to your girlfriend? Take her to ‘Will You Marry Me, Jessica? Park!’ â€
If her last name really is Park, that’s a yes for sure.
Cleveland Indians first baseman Yu Chang shared some racist tweets he received after making a costly error in Monday night’s game in Chicago.
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