Nestle to release new Butterfinger peanut butter cups

The battle of the peanut butter cups is officially on, with Nestle versus Hershey. Nestle plans to release a Butterfinger peanut butter cup next year, starting a whole new candy feud for the world’s candy cup connoisseurs to indulge in.

The candy looks similar to a Hershey’s Reeses peanut butter cup, with a Butterfinger smooth and crunchy peanut butter filling in a chocolate shell. Unlike Reeses though, it comes in a square shape with round edges rather than in a circle.

“The peanut butter cup is America’s favorite candy,� Jeremy Vandervoet, brand manager for Butterfinger, told CNBC. “This is the first time the peanut butter cup will change.�

Nestle has already purchased its first-ever Super Bowl commercial for 2014 to advertise the new version of its 90-year-old candy bar.

“Drool. Butterfinger Peanut Butter Cups on the way,� Fox anchor Dagen McDowell said on Twitter. @ScoreyWebster tweeted “This is real? Don’t toy with my emotions.�

The candy world may be buzzing, but Hershey isn’t worried. “Reese’s is on of America’s most beloved brands,� said Anna Lingeris, senior manager of brand PR and consumer engagement at Hershey. According to Nielsen reports, Hershey was the only domestic candy brand to top $1 billion in sales last year.

The cups are to come in 1.5-ounce packs with two cups, 3-ounce packs with four cups and 40-ounce bags for sharing -- or not.

Regardless of how well the new Butterfinger cups sell, they have at least one undeniable fan in Bart Simpson.

Are you a fellow fan of all things chocolate? Follow me on Twitter: @Jenn_Harris_

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