Farfetch unites retailers, fashion influencers for Aquazzura shoe collaboration
Reporting from New York — Farfetch, the online e-commerce site offering designer merch from tony boutiques across the globe, achieved an Instagram superfecta on Tuesday night. They gathered some of the most influential retailers and fashion influencers on the social platform for a collaboration that’s already been Instagrammed and re-grammed, some more.
Holli Rogers, chief executive officer of Browns Fashion, Claire Distenfeld owner and founder of Fivestory, Pascaline Smets of Smets and Princess Deena Aljuhani Abdulaziz of D’NA and editor in chief of Vogue Arabia, gathered at a 13,000-square-foot private home in SoHo to celebrate their collaborations with Aquazzura cofounder and designer Edgardo Osorio, on a capsule collection of heels. The resort line, dubbed “The Very Collection,†goes on sale this week, and is rife with strappy sandals and boots with fun suede fringes, and retails from $865 to $995.
“We’ve worked with four leading women of the fashion industry, who all have a close relationship with Farfetch as our partner boutique owners,†said Farfetch chief marketing officer Stephanie Horton. “They have each designed their own unique Aquazzura style, which will be available exclusively on Farfetch.â€
Boldfacers such as Devon Windsor, Chelsea Leyland, Jessica Joffe, Lauren Remington Platt, Nasiba Adilova and Princess Olympia of Greece joined in the fete to celebrate the collaboration. After a dinner of baby kale salad and ravioli with porcini mushrooms and truffles, the group went on to dance to the tunes of the Misshapes. Another Insta-worthy night.
