Video: Taylor Swift’s ‘We Are Never Ever Getting Back Together’

Taylor Swift’s new video for her first No. 1 single on the Billboard Hot 100, “We Are Never Ever Getting Back Together,� premiered Thursday night on MTV and is now up on the music channel’s website, along with her follow-up interview discussing it.

An innovative clip that was shot in a single take with no edits, the video was directed by Declan Whitebloom, who also directed Swift’s videos for “Mean� and “Ours.�

The video takes us through a single day beginning with Swift, in colorful pajamas, in her bedroom recounting the headaches of an on-again, off-again relationship. She proceeds through different rooms in her house, including a scene with a band dressed in animal costumes performing in her living room, then moving to a nightclub and then a stroll in the park with the object of her mixed emotions repeatedly returning to woo her back.

In the course of the just-over three-minute video, she manages to showcase five different outfits in what’s being touted as “the first-ever true 4G music video.�

The video can be seen here:

The previous, non-live-action video for the song, in which the lyrics were energetically animated, has logged more than 10 million views on YouTube.

“We Are Never Ever Getting Back Together� is the first single from her fourth album, “Red,� due Oct. 22. In its first two weeks of release the song has sold more than 900,000 digital downloads.

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