Playboy keeps it clean with new iPhone app

By Joe Flint

April 1, 2013 12 AM PT

Playboy Magazine’s new iPhone app is keeping its clothes on.

Best known for its pictorials, Playboy and its new app won’t be lacking in that department. But anyone looking for something that requires a brown paper bag for their iPhone will be disappointed.

“The app respectfully follows Apple’s content standards and therefore does not feature nudity,” said a spokeswoman for Playboy. “There are still pictorials -- they just leave a little more to the imagination.”

Of course, any true Playboy aficionado reads the magazine for the articles, right?

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“As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style,” said Scott Flanders, chief executive of Playboy Enterprises, in a statement. “We’ve rebuilt Playboy for iPhone from the ground up to attract the new generation of Gen Y fans who enjoy the indulgences of the artisanal good life and modern culture.”

Even though there’s no nudity in this app, it still costs money. Playboy is offering three subscription options: a recurring monthly fee of $1.99, a six-month subscription for $10.99 and a yearly package for $19.99.

Kylie Johnson, the 2011 Miss February, stars in the app’s opening video. Also included in the first edition is an interview with “Girls” creator and star Lena Dunham, who, like the women of Playboy, has no problems taking her clothes off.

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Follow Joe Flint on Twitter @JBFlint.

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