Pinterest grew more than 4,000% in one year, report says
Pinterest, the social network that has burst onto the scene as of late, grew a staggering 4,377% in the last year, according to a report.
ComScore’s “State of the U.S. Internet†revealed the findings showing that Pinterest is far outpacing its competitors in growth at this point, as well as others statistical changes happening on the Web.
Coming up after Pinterest was Tumblr with a growth of 168%, LinkedIn with 67% and Twitter with 58%. Facebook saw growth of only 4%, but as reported by TechCrunch, it had the highest amount of reach of any social network.
Pinterest users, however, were found by the report to be spending more money, buying more items and conducting more transactions than others in the social network market.
In the mobile realm, the ComScore study found the number of mobile Internet users will surpass desktop users by 2014. In the last year, smartphone users shot up 47%, and the number of users who have both a phone and a tablet grew by 308% in the last year.
As for American online users, their presence on the Web has dwindled, from 66% of the online population in 1996 to 13% now.
In e-commerce, Amazon was the leader. It saw 30% growth in the last year, and it had the most unique visitors online among retail sites, beating second-place Apple by quite a bit.
The full ComScore report is expected to be available online next week.
RELATED:
Pinterest hires former top Google lawyer to head of legal
Telly, formerly TwitVid, wants to be the Pinterest of video
Pinterest raises $100 million, lifting its value to $1.5 billion
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
