Taco Bell’s latest menu item: The waffle taco
A breakfast burrito is pretty humdrum these days, but do you have any interest in a waffle taco?
That’s what Taco Bell is trying to figure out at some of its Southern California restaurants.
So for a cost of 89 cents, breakfast seekers can get a fried waffle wrapped around a scrambled egg and a sausage patty, drizzled with maple syrup.
TASTE TEST: ‘Mushy’? Some are fans, others aren’t
In a statement, Rob Poetsch, a Taco Bell spokesman, said the company is testing the waffle taco in a handful of Southern California restaurants.
“We’re pleased with the initial reaction from our customers and if the waffle taco does well in testing, we’ll roll it out to all our restaurants that serve breakfast,†he said.
Earlier this year, Taco Bell began offering its FirstMeal menu, which has options like bacon-and-egg burritos and fried dough balls with cream filling.
PHOTOS: Outrageous fast food menu items
As the L.A. Times’ Daily Dish blog reported Monday, the waffle taco is being tested after the success of Doritos Locos tacos, which feature taco shells with the nacho cheese and cool ranch flavors of the popular chip brand.
Irvine-based Taco Bell has sold more than 350 million Doritos Nacho Cheese tacos, which it considers the most successful product launch in it’s 51-year history.
ALSO:
Yum plans to ‘stay the course in China’
Taco Bell latest tied to European horse meat scandal
Taco Bell’s Cool Ranch Doritos Locos Tacos officially launch today
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.