Dutch firm seeks funds to make iPhone case with cup holder [Updated]

[Update 10:13 a.m., Jan. 30: Natwerk says the idea for the cup holder started as a joke but now plans to make it if they receive enough donations.]

Apple’s iPhone is a great device but has one major flaw: no place to hold a coffee cup.

According to Dutch marketing firm Natwerk, choosing between drinking coffee and texting on an iPhone is a major dilemma that causes people to either spill their drinks or drop their devices.

Natwerk says it has a solution -- an iPhone case with a cup holder -- and is seeking funds to make it. It has posted images and a video showcasing the idea on Indiegogo, a crowdsourcing site for project funding.

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In a video that can go toe to toe with any of the best infomercials ever made, Natwerk shows off its “Uppercup.� The case is more than two inches thick, but it has a slide out cup holder that iPhone owners can use while they text with two hands or play a video game. Natwerk says the Uppercup will hold any size cup.

“Drink freely while you tap without spilling coffee on your lap,� a woman’s voice sings in the video’s jingle. “Finally what we’ve been waiting for, the Uppercup will change your world and more.�

The Amsterdam-based agency is seeking to raise $25,000 for the gadget. Users can contribute $25 for an iPhone 4 case, $30 for an iPhone 5 case or $65 for three Uppercup cases for the iPhone 4. Fortunately for consumers who back the project, Natwerk says it expects to deliver the cases by April 2013.

Natwerk has raised only $765 so far, but it still has more than a month left on its Indiegogo campaign.

It’s not clear if this is a publicity stunt for Natwerk or if it is a legitimate business idea. The company is, after all, a marketing firm.

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